Selected
Works
In-depth breakdowns of real projects — the problems, the decisions, and the results.
MetaForge
A custom Next.js meta tag generator and auditor, built with clean architecture for maximum performance, accessibility, and SEO, scoring excellent results on Lighthouse.
Challenge: Getting meta tags right is one of those things that looks simple but constantly causes problems - a title that's too long gets truncated on Google, a missing og:image means shared links show up blank on Twitter and Facebook, and there's no quick way to check what a page actually has versus what it should have.
The Enchanted Shadows
A fully themed ecommerce design created in Figma for a gothic brand, focused on immersive visuals, stronger product presentation, and a dark, refined shopping experience.
Challenge: The Enchanted Shadows needed a store design that could fully express its gothic identity while still keeping the shopping experience intuitive and conversion-focused.
Wello World
A custom Shopify Liquid storefront built from scratch for a health and wellness brand, focused on clean code, stronger SEO structure, fast performance, and a smoother shopping experience.
Challenge: Wello World needed a custom ecommerce website that could reflect its health and wellness brand while supporting performance, clean structure, and long-term flexibility.
Urban Nights
A Figma ecommerce design for a cryptid-themed brand, focused on bold product storytelling, stronger collection browsing, and a distinctive supernatural shopping experience.
Challenge: Urban Nights needed a storefront design that could capture its cryptid-driven identity while keeping the shopping experience modern, fast, and easy to navigate.
EternaLotus
A Figma ecommerce design for a mindfulness brand, focused on calm visual direction, clearer product browsing, and a more intentional shopping experience.
Challenge: EternaLotus needed a website design that could reflect a calm, spiritual brand identity while still feeling modern, organized, and optimized for ecommerce growth.
Inline Security Fence
A WordPress and Elementor project focused on technical SEO, custom development, REST API integration, and performance optimization for a high-security fencing company.
Challenge: Inline Security Fence needed a stronger digital presence to compete more effectively in local search and generate higher-quality leads for its security fencing and automated gate services.
Sttoke
A custom Shopify Liquid storefront built for a sustainability-driven coffee brand, focused on stronger product storytelling, conversion growth, and a cleaner SEO-ready ecommerce experience.
Challenge: Sttoke needed an ecommerce experience that could better reflect its premium brand story, sustainability mission, and strong connection to coffee culture.
Symplify Roofing
A custom HubSpot website built with custom modules, focused on modern roofing brand presentation, smoother content control, and a more transparent customer experience.
Challenge: Symplify Roofing needed a modern website that could reflect its forward-thinking approach in an industry often slowed down by outdated systems and poor customer experience.
Capital Construction
A WordPress and Elementor website built for a Sacramento remodeling company, focused on local SEO, stronger service presentation, and a high-trust lead generation experience.
Challenge: Capital Construction needed a stronger online presence that could reflect its premium remodeling services while building trust with homeowners in Sacramento.
Seattle Modern Buildings
A WordPress and Divi website built for a Seattle-based design-build firm, focused on service clarity, local trust, and a stronger online presence for ADU, duplex, and modern home projects.
Challenge: Seattle Modern Buildings needed a professional website that could clearly present its expertise in detached ADUs, duplexes, and modern homes while building trust with homeowners navigating complex Seattle zoning, permitting, and construction requirements.