The Challenge
Urban Nights needed a storefront design that could capture its cryptid-driven identity while keeping the shopping experience clear, structured, and visually engaging. The challenge was to present a wide range of themed products such as ornaments, Halloween decor, posters, and layered artwork in a way that felt immersive and memorable without making the interface feel cluttered or difficult to browse.
The Solution
The store was designed in Figma with a strong focus on themed visual direction, category clarity, and engaging product presentation. The layout was structured to highlight collections inspired by Mothman, Bigfoot, Ghosts, and Aliens while keeping navigation smooth and product discovery easy across the site. The final design delivered a more polished ecommerce concept with a bold supernatural aesthetic, better collection flow, and a stronger visual identity tailored to the brand.